A fresh perspective on a community-focused Masonry enterprise.
TNN Precast Products is a reputable precast supplier serving commercial and residential businesses in the Sacramento area. With over 15 years of experience in the industry, TNN Precast is poised for growth and aims to position itself for potential acquisition in the near future.
The primary challenge was to transform the perception of precast concrete, typically considered mundane and industrial, into something visually appealing and engaging for both commercial and residential customers.
The task was to capture the attention of potential clients and highlight the versatility and quality of TNN's precast products.
Iterative design yields stunning, informative platform for TNN Precast.
Through numerous design iterations, a solution emerged that focused on creating a visually stunning and informative platform for TNN Precast Products.
Embracing a minimalist yet elegant approach, the redesigned website aimed to showcase the beauty and functionality of precast concrete while providing valuable insights for potential customers.
Dark Mode
The decision to adopt a dark mode aesthetic was inspired by the all-black uniforms worn by TNN's construction workers. This choice not only reflected the company's branding but also provided a sleek and modern backdrop for showcasing their products.
The incorporation of a secondary contrasting color, reminiscent of fools gold, added depth and visual interest to the design, mirroring the diverse range of precast colors offered by TNN.
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Design DNA
At the heart of the design concept lay the essence of TNN's precast products. Drawing inspiration from the dynamic structure and symmetry inherent in precast concrete, the website's layout and visual elements echoed the form and texture of TNN's products. This cohesive design language reinforced TNN's brand identity and conveyed a sense of craftsmanship and quality to visitors.
